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Dark Nights: Metal #1 Sells Over a Quarter-Million Copies

by  in CBR Exclusives, Comic News Comment
Dark Nights: Metal #1 Sells Over a Quarter-Million Copies

Cover art for Dark Nights: Metal #1

Below you’ll find the sales estimates for comics and trade paperbacks sold in the direct market for August, 2017. The sales numbers below are estimates based on the information provided by Diamond Comics Distributors earlier this month. Sales estimates for July, 2017 can be found here.

RELATED: Scott Snyder Donates Dark Nights: Metal #2 Pay to Harvey Relief

There are a couple of things to keep in mind when reading this data. These numbers are just estimates for the sales through Diamond to direct market retailers. It does not include any sales outside of the Diamond channel such as newstands, book stores or overseas markets. Since the majority of habitual comic book readers are served through this sales channel, these numbers are a good indicator of the core sales trends at the retail level. While not all copies will sell to readers, each retailer is buying what they think they can sell so the trends at the retail level should be a close enough reflection of the sales trends at the reader level for the purposes of discussion.

The breakdowns are for just the top comics and top trades listed below. These are not the overall market share. I only deal with numbers that I can see and kick around in my ever evolving number crunching system. Sometimes the numbers get a bit battered and bruised in the process.

The estimated total sales for the 300 comics was 6,593,275 comics which is up by 321,945 units from July and down by 2,761,771 units from August 2016. Marvel Comics had the largest percentage of the top 300 comics with 45.33% of the total units sold, followed by DC Comics with 35.91%.

The top selling comic from Marvel Comics was Secret Empire (2017) #10 in slot 4 with an estimated 86,123 units and for DC Comics was Dark Nights: Metal (2017) #1 in rank 1 with an estimated 261,997 units.

The estimated total sales for the 300 trades was 339,613 trades which is up by 42,169 units from July and down by 64,329 units from August 2016.

Topping the trades list in August was Paper Girls v3 by Image Comics with 11,138 units.

I’ll be back later with an analysis of the numbers on Page 2.

If you’d like to listen to an in-depth discussion of the sales data, check out the Mayo Report episodes of the Comic Book Page podcast at www.ComicBookPage.com. In addition to those episodes, every Monday is a Weekly Comics Spotlight episode featuring a comic by DC, a comic by Marvel and a comic by some other publisher. I read around 200 new comics a month so we cover a wide variety of what is current being published. If you are looking for more or different comics to read, check out the latest Previews Spotlight episode which features clips from various comic book fans talking about the comics they love. With thousands of comics in Previews every month, Previews Spotlight episodes are a great way to find out about things which may have flown under your comic book radar.

DIAMOND OVERALL SHARES
Publisher Market Share
By Units
Market Share
By Dollars
MARVEL COMICS 39.52% 35.01%
DC ENTERTAINMENT 31.09% 28.18%
IMAGE COMICS 9.23% 10.06%
IDW PUBLISHING 3.69% 4.81%
DARK HORSE COMICS 2.18% 3.16%
DYNAMITE ENTERTAINMENT 3.58% 2.50%
BOOM! STUDIOS 1.88% 2.19%
TITAN COMICS 1.25% 1.48%
VIZ MEDIA 0.52% 1.42%
ONI PRESS INC. 0.82% 1.28%
AVATAR PRESS INC 0.37% 0.96%
RANDOM HOUSE 0.22% 0.83%
VALIANT ENTERTAINMENT LLC 0.77% 0.81%
ARCHIE COMIC PUBLICATIONS 0.58% 0.69%
ACTION LAB ENTERTAINMENT 0.49% 0.55%
FANTAGRAPHICS BOOKS 0.16% 0.53%
AFTERSHOCK COMICS 0.50% 0.47%
ST. MARTINS PRESS 0.12% 0.38%
HACHETTE BOOK GROUP USA 0.09% 0.31%
ZENESCOPE ENTERTAINMENT INC 0.30% 0.30%
OTHER NON-TOP 20 2.63% 4.08%
TOP COMICS BREAKDOWN
Publisher NI RI TI Min
Price
Max
Price
Avg
Price
Total
Reported
Units
Total
Reported
Dollars
Percent of
Top Comics
By Units
Percent of
Top Comics
By Dollars
Marvel Comics 103 1 104 $1.00 $4.99 $3.77 2,988,705 $12,030,689.69 45.33% 47.14%
DC Comics 74 1 75 $2.99 $4.99 $3.71 2,367,694 $8,659,029.06 35.91% 33.93%
Image Comics 42 0 42 $2.99 $4.69 $3.89 539,278 $2,012,594.92 8.18% 7.89%
IDW Publishing 19 0 19 $3.99 $4.99 $4.04 162,446 $657,298.54 2.46% 2.58%
Dynamite Entertainment 14 0 14 $3.99 $4.99 $4.06 111,862 $452,455.38 1.70% 1.77%
Dark Horse 9 0 9 $3.99 $3.99 $3.99 91,099 $363,485.01 1.38% 1.42%
BOOM! Studios 9 0 9 $3.99 $3.99 $3.99 75,791 $302,406.09 1.15% 1.18%
Valiant Entertainment 6 0 6 $3.99 $3.99 $3.99 52,080 $207,799.20 0.79% 0.81%
Titan Comics 3 0 3 $3.99 $3.99 $3.99 44,907 $179,178.93 0.68% 0.70%
Oni Press 4 0 4 $3.99 $3.99 $3.99 40,698 $162,385.02 0.62% 0.64%
Aftershock Comics 4 0 4 $3.99 $3.99 $3.99 27,185 $108,468.15 0.41% 0.43%
Archie Comics 2 0 2 $3.99 $3.99 $3.99 21,051 $83,993.49 0.32% 0.33%
Action Lab Entertainment 3 0 3 $4.99 $4.99 $4.99 20,753 $103,557.47 0.31% 0.41%
Albatross Funnybooks 2 0 2 $3.99 $3.99 $3.99 17,182 $68,556.18 0.26% 0.27%
Benitez Productions 1 0 1 $3.99 $3.99 $3.99 12,423 $49,567.77 0.19% 0.19%
Devil’s Due/1First Comics 1 0 1 $3.99 $3.99 $3.99 7,837 $31,269.63 0.12% 0.12%
Abstract Studios 1 0 1 $3.99 $3.99 $3.99 6,483 $25,867.17 0.10% 0.10%
UDON Entertainment 1 0 1 $3.99 $3.99 $3.99 5,801 $23,145.99 0.09% 0.09%
Legend: NI = New Items, RI = Reorder Items, TI = Total Items
TOP TRADES BREAKDOWN
Publisher NI RI TI Min
Price
Max
Price
Avg
Price
Total
Reported
Units
Total
Reported
Dollars
Percent of
Top Trades
By Units
Percent of
Top Trades
By Dollars
DC Comics 29 49 78 $9.99 $75.00 $20.89 89,042 $1,827,160.35 27.10% 27.31%
Image Comics 17 44 61 $9.99 $175.00 $16.97 85,136 $1,379,527.24 25.91% 20.62%
Marvel Comics 40 21 61 $7.99 $125.00 $30.20 71,883 $1,884,576.25 21.88% 28.17%
Dark Horse 13 5 18 $10.99 $49.99 $21.38 14,776 $310,749.24 4.50% 4.64%
IDW Publishing 13 1 14 $7.99 $150.00 $30.92 14,134 $397,049.19 4.30% 5.93%
VIZ 10 7 17 $9.99 $19.99 $11.87 14,030 $166,854.70 4.27% 2.49%
BOOM! Studios 8 3 11 $14.99 $49.99 $19.54 8,049 $158,064.51 2.45% 2.36%
ONI Press 1 6 7 $11.99 $19.99 $18.13 7,184 $127,839.16 2.19% 1.91%
Random House 6 0 6 $10.99 $26.00 $14.81 5,591 $84,372.19 1.70% 1.26%
Archie Comics 3 1 4 $7.99 $17.99 $13.49 3,025 $46,123.75 0.92% 0.69%
Fantagraphics Books 3 2 5 $19.99 $39.99 $24.99 2,896 $76,341.04 0.88% 1.14%
Avatar 2 0 2 $21.99 $27.99 $24.99 2,294 $53,403.06 0.70% 0.80%
Titan Comics 3 0 3 $16.99 $19.99 $17.99 1,958 $35,609.42 0.60% 0.53%
Vault Comics 1 0 1 $15.99 $15.99 $15.99 1,402 $22,417.98 0.43% 0.34%
Valiant 2 0 2 $14.99 $39.99 $27.49 1,230 $28,912.70 0.37% 0.43%
Abrams Comicarts 1 0 1 $10.99 $10.99 $10.99 842 $9,253.58 0.26% 0.14%
St. Martins Press 1 0 1 $12.99 $12.99 $12.99 793 $10,301.07 0.24% 0.15%
Drawn and Quarterly 1 0 1 $22.95 $22.95 $22.95 713 $16,363.35 0.22% 0.24%
Dynamite Entertainment 1 0 1 $19.99 $19.99 $19.99 610 $12,193.90 0.19% 0.18%
Action Lab Entertainment 1 0 1 $14.99 $14.99 $14.99 604 $9,053.96 0.18% 0.14%
Lion Forge 1 0 1 $14.99 $14.99 $14.99 556 $8,334.44 0.17% 0.12%
Albatross Exploding Funny Book 0 1 1 $17.99 $17.99 $17.99 520 $9,354.80 0.16% 0.14%
Tokyo Pop 1 0 1 $10.99 $10.99 $10.99 489 $5,374.11 0.15% 0.08%
Humanoids 1 0 1 $12.95 $12.95 $12.95 419 $5,426.05 0.13% 0.08%
Black Mask Comics 1 0 1 $12.99 $12.99 $12.99 415 $5,390.85 0.13% 0.08%
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