Though they’re remaining committed to a recent wave of new creator-owned books, Dark Horse has shifted its sales strategy for a trio of lower performing series.
The publisher announced this week that The Ghost Fleet from Donny Cates and Daniel Warren Johnson, Resurrectionists by Fred Van Lente and Maurizio Rosenzweig and Sundowners by Tim Seeley and Jim Terry would all shift their monthly comic output to digital first series. Plans for print graphic novels collecting the continued stories remain in place for the fall.
Calling the program “Dark Horse Digital Exclusives,” all three series will continue as new offerings on the Dark Horse app until their overall stories are complete. “Dark Horse is throwing its support behind these creators and their innovative titles, and we are choosing to continue them in a series of original graphic novels. These stories deserve to be told, and to continue in a reader-friendly and accessible format,” Publisher Mike Richardson said in a statement. “In the meantime, for those who would like to continue reading the series, we will also offer new issues of each title on our Dark Horse Digital platform.”
The writers of all three series added their take on the move in PR, with Seeley offering, “I’m not sure why some books succeed while others don’t, especially when I know Dark Horse has been making some super-cool, all-new, creator-owned material that I was proud to be part of. But I’m glad they’ve got the dedication and respect to ensure readers and creators get to bring their stories to a logical conclusion.”