As part of the big push for the opening of Man of Steel, and the 75th anniversary of Superman, DC Comics Co-Publishers Dan DiDio and Jim Lee appeared this morning on Bloomberg Television to discuss the evolution of the character, the new series Superman Unchained, digital comics, and what trickle-down effect the film might have on the company’s comics.
Lee on Superman Unchained: ““I was working with Scott Snyder and we said if we could only tell one Superman story, this is what we would tell. If you only have one shot you want to do all the classic element of superman. We have lots in there. We have Lois. We have Lex Luther doing diabolical things. There is a new villain named Rathe. I think we can reveal that now. That is an exclusive. Scott will hate me for that [Laugher]. We are adding things to his mythology and that’s how you keep him fresh and relevant.”
Lee on digital vs. print: “Part of the strategy is to continually innovate in print and digitally. The first issue of Superman Unchained there is a poster that is part of the story. It is interactive in a physical sense. The image is a panel within the story. Then you turn the poster to the other side that is page four or five of the story, and it is a page six. You fold it back up, and you keep reading. That is something when you read on the ipad, it will show up as a regular splash page so that kind of experience is something you could only get in the print product.”
DiDio on whether Man of Steel will help the Superman “brand”: “Anything that draws attention to our characters and our medium. It helps to reinvigorate everything we are doing. You have to go back to the sensibility that comic book storytelling we are doing. You have to go back to the sensibility that comic book storytelling is one of the first pure American art forms. It was something created in the United States. It is something we hold dear to us. The fact that all of this material spins out from this course material gives us a sense of pride.”