Official Press Release
TAMPA, FL., – CrossGen Comics continues its worldwide
expansion with the signing of a publishing deal with Russian publisher
Izdatelstvo Komiks Ltd. Izdatelstvo Komiks Ltd. is set to begin publishing
the CrossGen Comics line in September 2002 to be distributed to the
newsstand, comic shop and bookstore market in the Russian speaking countries
of Russia, Ukraine, Belarus, Moldova, Georgia, Armenia, Azerbaijan,
Kazakhstan, Uzbekistan, Tajikistan, Kyrgyzstan, Turkmen, Litva, Latvia, and
This new publishing agreement means CrossGen Comics are now available in at
least 26 foreign countries and in five foreign languages. It also means that
CrossGen’s Comics on the Web will eventually be available in Russian.
Izdatelstvo Komiks Ltd. will begin by publishing monthly Russian editions of
Mystic, Sigil, Scion, Meridian, The First, and Crux.
The Russian comic book publisher, Izdatelstvo Komiks Ltd., or in English,
Comics Publishing House, was established in Moscow in 2000 by a group of one
of the largest Russian advertising and publishing companies’ top managers.
Making the decision to launch the project was the result of one and a half
years of research and development, directed towards the analysis of world
experience and creating the strategy of promoting a product absolutely new
to Russia: the comic book.
At the present, the main aim of Izdatelstvo Komiks Ltd. is to issue and to
promote the best Russian and foreign comics products for the readers living
in all the regions of the former USSR. In order to obtain such results, a
team of professionals, having five year’s experience in the sphere of
development, production, and distribution of print products, was formed; and
strategic agreements were concluded with the largest Russian printing
houses, wholesale and retail networks, manufacturers of P.O.S. equipment,
research agencies and art studios.
According to James Breitbeil, CrossGen’s Director of Marketing and
Distribution, the launch of Comics on the Web has aided in the signing of
new foreign publishers.
“Every comics publisher around the world wants to see the audience for
comics grow,” said Breitbeil. “With the launch of Comics on the Web, and the
potential for millions of people worldwide to view our comics and then be
drawn into the world of print comics, publishers are lining up for their
chance to be a part of this initiative.”
Ludmila Orlova Head of International Licensing for Izdatelstvo Komiks Ltd.
believes CrossGen comics are a perfect fit for a Russian speaking population
new to comic books.
“It’s all a matter of quality and approach. To understand how perfect the
CrossGen line of titles fits the Russian market we just have to take a
closer look at the situation. We have a growing demand for comics along with
no particular history of the industry and comic readership, and our audience
is not bound with historically favored heroes, brands or titles. This far we
had been searching for products of top quality and highest market potential,
and the CrossGen Universe with its eye-catching graphics, fabulous
storylines and challenging manner of development approach is naturally a
godsend for us.
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