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Conan Wins Late Night War … Kind Of

by  in TV News Comment

Jay Leno’s Tonight Show may be taking the top spot in late night television, but there’s a silver lining for Conan O’Brien: He’s won over the younger audience that advertisers love.

TBS has released figures saying that Conan has consistently won the late night war for Adults 18-34 over its first six weeks on air, with the median age for the Conan viewer being 33. The show has averaged 1.3 million viewers per week, a relatively small number in comparison to broadcast network audiences, but as long as he’s winning the core demographic, it’s fair to say that advertisers really won’t be too sad.