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Comic Theme Month – Oddest Brand of Comics Within a Comic Company

by  in Comic News Comment

All December long, I will be doing daily installments of Comic Theme Time. Comic Theme Time is a twist on the idea of a “Top Five” list. Instead of me stating a topic and then listing my top five choices in that topic, I’m giving you the topic and letting you go wild with examples that you think fit the theme.

Today’s topic is “What do you think is the oddest brand of comics within a comic book company, like the way that Vertigo is a brand of comics within DC Comics?”

Read on to see what I’m looking for specifically, along with some examples to get you started…

Occasionally, comic book companies will differentiate between the various comic books that they publish by establishing different brands of comics within the comic book company proper. So DC has the DC Universe brand of comics (Superman, Batman, etc.) but they also have Vertigo, for books for mature readers that also often are at least partially creator-owned and they used to have Wildstorm, as well.

But they also have brands like when they try to group similar titles together and say that they are a “brand” of comics, like when they had “Marvel Edge,” and put Punisher, Hulk, Daredevil and Ghost Rider into one “brand” of comics (despite said titles not really having all that much in common).

So, while not saying anything about the quality of the comics within the brand, what do you think were the oddest lines of comics throughout the years?

I’ll give you an example of each…

For the first type of brand, DC’s 2004 “DC Focus” line of comics. These were all comics that explored the notion of how superpowers would be like in the “real” world. They had some excellent comics in this line, especially Steve Gerber and Brian Hurtt’s Hard Time, about a teen dealing with his powers while serving 50 years in prison….





but still, as good as the individual comics were, this seemed like a hard sell, and the line did, indeed, fall apart with roughly a year. Hard Time was given a second chance as a Vertigo comic, but that did not work, either.

For the second type of brand, in late 1999, presumably trying to cash in on the public interest in technology with YDK looming, Marvel launched “M-Tech,” three sort of connected comics based on the idea that they were all technology-related heroes. Again, the quality was fine (Joe Casey and Leo Manco’s Deathlok was a cool book) but the line seemed sort of dead in the water as soon as it was released and it just lasted a year…




Now you folks make YOUR picks!