Let the madness begin: San Diego Comic-Con International badge sales begin this Saturday for a “preregistration” sale — meaning only those who bought a badge last year and have a valid member ID/registration code will be allowed to purchase badges. An email will be sent to eligible attendees with a registration code at least 48 hours in advance. While the actual sale doesn’t begin until 9 a.m. Pacific, attendees will have the opportunity to enter their codes starting at 7 a.m. to enter a waiting room.
However, the purchase process has been changed from years past, adjusted with user feedback in mind. By far the largest shift in protocol is the change to a random distribution system as opposed to the first-come, first-served policy of the past. The 2014 CCI preregistration FAQ details how the random placement works, with all potential attendees in the waiting room getting put into a random line order when badges go on sale at 9 AM. That said, getting into the waiting room doesn’t guarantee a badge or a registration session.
CCI spokesman David Glanzer told U-T San Diego that the show’s organizers hope the new system “will be less complicated and hopefully result in an easier registration process.”
Interestingly enough, CCI has released a tutorial video to go through the new preregistration system.
San Diego Comic-Con International 2014 is set for July 24-27.