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Comic Book Urban Legends Revealed #9!

by  in Comic News Comment
Comic Book Urban Legends Revealed #9!

This is the ninth in a series of examinations of comic book urban legends and whether they are true or false. Click here for an archive of the previous eight.

Let’s begin!


COMIC URBAN LEGEND: Marvel and DC own the trademark of the word “Super Hero.”

STATUS: True

Reader Jason asked a question about a Captain America T-Shirt that he had that had a DC copyright on it.

It is likely that Jason’s T-Shirt was, in fact, an error.

However, it did remind me of something that DC and Marvel DO share, and that is a trademark on the word “Super Hero.”

Here is a copy of the accepted US federal trademark…

Word Mark SUPER HEROES
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: PUBLICATIONS, PARTICULARLY COMIC BOOKS AND MAGAZINES AND STORIES IN ILLUSTRATED FORM [(( ; CARDBOARD STAND-UP FIGURES; PLAYING CARDS; PAPER IRON-ON TRANSFER; ERASERS; PENCIL SHARPENERS; PENCILS; GLUE FOR OFFICE AND HOME USE, SUCH AS IS SOLD AS STATIONERY SUPPLY;] NOTEBOOKS AND STAMP ALBUMS )). FIRST USE: 19661000. FIRST USE IN COMMERCE: 19661000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73222079
Filing Date July 3, 1979
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 9, 1981
Registration Number 1179067
Registration Date November 24, 1981
Owner (REGISTRANT) Cadence Industries Corporation a.k.a. Marvel Comics Group and DC Comics Inc. CORPORATION DELAWARE 575 Madison Ave. New York NEW YORK 10022
(LAST LISTED OWNER) DC COMICS PARTNERSHIP BY ASSIGNMENT NEW YORK 1700 BROADWAY NEW YORK NEW YORK 10019

(LAST LISTED OWNER) MARVEL CHARACTERS, INC. CORPORATION BY ASSIGNMENT DELAWARE 10474 SANTA MONICA BOULEVARD SUITE 206 LOS ANGELES CALIFORNIA 90025

Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record JONATHAN D. REICHMAN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20020819.
Renewal 1ST RENEWAL 20020819
Live/Dead Indicator LIVE

DC and Marvel have, since 1981, owned a trademark of the phrase “Super Hero,” in regards to publications, toys, costumes and the like.

Todd VerBeek had an interesting column on the topic a year or so ago here.

I thought about this when I was wondering whether Jason’s T-Shirt mentioned the phrase “Super Hero,” in which case it could have had a trademark on it mentioning both Marvel and DC.

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