Since its reestablishment in 2012, Valiant Entertainment has promoted its desire to finance its own superhero movies alongside its comics line. With a new deal worth hundreds of millions of dollars, they have found a way to do just that.
Valiant tonight announced that Chinese media powerhouse DMG Entertainment has partnered with the publisher to create an unprecedented slate of tentpole Hollywood films over the next several years. The two-pronged deal will first see DMG inject Valiant with an undisclosed eight-figure amount of equity investment capital to continue developing its characters across all media channels. Additionally, the Beijing-based company will put up nine figures of film financing capital to produce a slate of live action film and TV projects based on Valiant properties.
A major player in the fast-growing Chinese film market, DMG has already co-financed a number of U.S. action movies including the sci-fi hit “Looper” and Marvel Studios’ “Iron Man 3” which featured a number of China-based plot points as a result of the deal. However, their deal with Valiant stretches far beyond anything they’ve done before.
For its part, Valiant already has a number of film projects in development including their own production of “Harbinger,” a take on “Bloodshot” set up at Sony Pictures, an adaptation of “Archer & Armstrong” and a version of “Shadowman” scripted by J. Michael Straczynski. How the DMG deal would specifically impact each of these projects is unclear, however the PR from Valiant mentions several such projects in relation to their plans with the Chinese company for a shared film universe.
“Valiant’s iconic stable of intellectual property and world class management team coupled with DMG’s unmatched skill with entertainment brand building in China make a formidable partnership,” said Valiant Chairman Peter Cuneo in a statement. “We will look forward to introducing some of the most popular superheroes of all time to the world’s fastest growing market across all media forms.”
Valiant CEO & Chief Creative Officer Dinesh Shamdasani added: “Today marks one of Valiant’s biggest milestones yet with a huge step towards bringing the Valiant characters to the big screen and forging the foundation of the first truly international cinematic universe. By bringing Valiant’s biggest heroes to theaters around the world in concert with our new partners at DMG, we look forward to making Valiant not only an iconic name in comics, but global entertainment as well.”
That global focus is a major part of the DMG deal. Beyond making the Valiant investment for the future of a film universe, the company’s partner’s spoke highly of the potential to expand the publishers licensing and merchandising into East Asia. “Global markets, like China, offer the greatest opportunities for monetization from merchandising, licensing, as well as revenues from film and television properties. Comic superheroes are the most lucrative and sought after IP for movie franchises, so taking a stake in the last independent massive comic universe is a strategic investment for DMG that will produce movies and TV that are both appealing and relevant to a global audience,” said DMG CEO Dan Mintz. “We are excited by the opportunity to bring these incredibly engaging characters and their stories to the big screen.”
Stay tuned to CBR for more on the film future of Valiant Entertainment.