Ads of the World showcases an interesting print campaign for Woolite by Euro RSCG Puerto Rico. “For Everyday Colors” uses images of the somewhat iconic outfits of Smurfette, Popeye and Charlie Brown to sell three of the brand’s laundry products.
The use of black-and-white art in the Popeye ad clever, as it’s promoting a detergent designed for dark clothes. However, the Smurfette piece falls short because without the Smurf village in the background, we’d be hard-pressed to identify the owner of the items on the line.
(via Super Punch)