Here’s a problem with CBS’ new sitcom $#*! My Dad Says: You can’t type “$#*!” into DVD search functions. Which means people might not be able to TiVo the show. Which means they might not watch the show. Luckily, CBS is aware of the problem, and has sent out a letter telling people how to use their DVRs properly. No, really.
The letter is appropriately tongue in cheek, but still somehow patronizing:
Dear Valued Viewer,
We have a new show premiering this Thursday at 8:30 PM, ET/PT, called $#*! MY DAD SAYS. It’s a unique title for a unique show based on a very popular Twitter feed. In fact, the title of the show is so sophisticated that it’s perplexing some DVR search functions that can’t read some symbols.
Obviously, our first choice is that you always watch everything on CBS live; however, we also consider the DVR our friend, providing more opportunities for you to watch our programs amidst your very busy lives.
If you’d like to record $#*! MY DAD SAYS from your DVR, we recommend activating the “record” function by going directly through the program guide on your cable or satellite system. Our research shows most viewers record in this method; but, if you’re one of the few who have had issues with the DVR search function for this show, this alternative offers an easy solution.
$#*! MY DAD SAYS premieres this Thursday, Sept. 23 at 8:30 PM, ET/PT, immediately following THE BIG BANG THEORY (which has no search function issues whatsoever).
Alternatively, look at it this way: Judging by the previews, your DVR may be doing you a favor by making it hard to find this show.
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