Marvel CCO Joe Quesada made his annual pilgrimage to the CBR yacht during Comic-Con International in San Diego to discuss all things Marvel, from the animated Disney XD block, to the movies to the upcoming Marvel NOW! initiative.
First, Quesada discussed his Master Classes segments on Marvel’s Disney XD animation block where he takes viewers through a step-by-step process on how to draw Marvel’s super heroes, a gig that has made him the “coolest kid” at his daughter’s school.
Next, the current box office domination by comic book films in general and Marvel Studios in particular is discussed, with Quesada re-affirming his longtime belief that the potential in Marvel’s characters is finally being realized by the world at large, the movies’ success spurring an increase in comic sales during a time when sales are dropping across the board in other printed publication industries, despite the other obvious growth in digital comics.
As far as Marvel NOW!, Quesada responded to the initial reaction by many fans that it is Marvel’s take on DC Comics’ New 52 relaunch, saying it was a plan that was already in place and was set to happen regardless of DC’s moves, pointing to Marvel’s history in making similar moves, specifically when he took over as Editor-in-Chief.
Beyond that, Quesada hit on a number of topics, from continuing to challenge himself as an artist to his current approach to attending CCI to the influence of comics on so many aspects of everyday life to his belief in the importance of working on creator-owned projects and more.