Walt Disney Pictures today released the first full trailer for “Cars 3,” the latest entry in the series about a world inhabited by racing-obsessed automotives. The film is the sequel to 2011's “Cars 2” and looks to focus on the comeback story of Lightning McQueen, the series’ longtime protagonist and one of the most successful and famous racers in that world’s history. The trailer offers a first look at the film’s story, which has been alluded to in a series of uncharacteristically ominous teasers.

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“Cars 3” will see Lightning (Owen Wilson) attempt a comeback in the racing world after an accident on the track leaves him nearly totaled. Lightning’s once bright star has been dimmed by another technologically savvy racer named Jackson Storm (Armie Hammer), whose sole advantage comes from his high-tech aftermarket parts. To take the racing world by storm again, though, Lightning will have to get back into shape with the help of chipper race technician Cruz Ramirez (Cristela Alonzo). The two have a lot of work to do if Lightning stands a chance at beating Jackson in the Florida 500 race, though.

“Cars 3” looks to take a dramatic shift in tone from previous films, placing McQueen at the end of his career, but perhaps opening the door for a new racer to take the franchise’s wheel. The trailer makes it clear that Lightning is technologically unprepared to face a state-of-the-art racer like Jackson, but he might stand a chance if he uses his head.

The “Cars” franchise has performed well for Disney and Pixar. The series has already enjoyed two financially successful entries and spawned a duo of spinoff films, “Planes” and “Planes: Fire and Rescue.” The four films together have netted roughly $585 million domestically and over $1.4 billion worldwide.

“Cars 3” is a production of Walt Disney Pictures directed by Brian Fee and starring Owen Wilson, Cristela Alonzo, Armie Hammer, Larry the Cable Guy, Bonnie Hunt, Cheech Marin, Jenifer Lewis, John Ratzenberger, Lloyd Sherr, Michael Wallis, Paul Dooley, Kerry Washington, Nathan Fillion and Lea DeLaria.