Daredevil and Irredeemable writer Mark Waid has been gearing up for the launch of a new digital comics imprint, and this weekend we learned not only the name of this new imprint, Thrillbent, but also the first project--Insufferable, with artist Peter Krause and colorist Nolan Woodard.

"The project itself is going to be amazing but this entire endeavor goes beyond just the entertainment value. Mark and his fellow trailblazers are sharing everything we learn from successes to mistakes online. He's re-purposed his website MarkWaid.com as an educational tool for the world to learn right alongside us. That is what I call giving back and then some!" Woodard said on his blog. "Since the beginning I've been excited to make this announcement to the world. Waid and Krause are wonderful collaborators and make me, a colorist, feel like I matter, really matter, in a world where colorists often don't even get credit let alone recognition."

You can learn more about Thrillbent in an interview Waid did with USA Today or at our own Brigid Alverson's panel report on CBR.