The third outing for the Chicago Comic & Entertainment Expo, or C2E2, proved to be the best yet for the show, as attendance came in at more than 41,000 total people, according to ReedPop’s Global Group Vice President Lance Fensterman. That’s compared to the 34,000 people who attended in 2011, which was up from the 27,500 who attended in 2010.
Fensterman had previously told CBR that this year they were focused on growth for the show. “Really it was about delivering the full package — the guests, the exhibitors and the fans. It’s kind of like each year we got one or two right. And that’s expected. You launch something, and you learn as you go about what fans in the new market want. So this year, the goal is ‘Let’s nail all three. Let’s get the show floor. Let’s get the crowds. Let’s get the guests.’ This year, it was really about the event coming into its own.”