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“Before Watchmen” Launches Big In June While “AvX” Stands Tall

by  in Comic News Comment
“Before Watchmen” Launches Big In June While “AvX” Stands Tall

It appears as though the continuing controversy over DC Comics’ decision to publish “Before Watchmen” has not had a negative effect on the various miniseries’ first issue sales. While Marvel’s “Avengers Vs X-Men” #5-6 for June took the #1 and 2 spots on the top ten list, DC’s “Watchmen” prequels swept the 5 through 8 spots with DC’s Batman and “Justice League” taking #4 and 5, respectively.

As a result, while Marvel narrowly outgunned DC in dollar share for the month, 33.77% to 33.03, DC actually moved more copies of its titles, comprising 38.23% of the market’s books overall to Marvel’s 37.82.

Overall, industry sales were down 6.28% from a month before, though they remain higher than June 2011 by 14.97%, illustrating just how strong the previous month’s numbers were, bolstered by the launch of DC Comics’ “Second Wave” titles.

As for trades, “The Walking Dead” continues its undead grip on the charts, with the sixteenth volume landing in the #1 position while the first volume sits at #8. Alan Moore took the second and third positions with the latest volume of “League of Extraordinary Gentlemen” and a surging “Watchmen,” respectively. Ed Brubaker and Sean Phillips’ “Fatale” debuted strong at #6, further illustrating the growth of creator-owned series in today’s market.

TOP COMIC BOOK PUBLISHERS
PUBLISHER DOLLAR SHARE UNIT SHARE
MARVEL COMICS 33.77% 37.82%
DC ENTERTAINMENT 33.03% 38.23%
IMAGE COMICS 7.36% 6.45%
IDW PUBLISHING 6.22% 4.16%
DARK HORSE COMICS 4.51% 3.49%
DYNAMITE ENTERTAINMENT 2.82% 2.35%
BOOM! STUDIOS 1.25% 1.49%
EAGLEMOSS PUBLICATIONS LTD 1.21% 0.28%
AVATAR PRESS INC 0.84% 0.87%
TOP SHELF PRODUCTIONS 0.83% 0.32%
OTHER NON-TOP 10 8.16% 4.55%
TOP 10 COMIC BOOKS
RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 AVENGERS VS. X-MEN #6 $3.99 APR120575 MAR
2 AVENGERS VS. X-MEN #5 $3.99 APR120569 MAR
3 BATMAN #10 $3.99 APR120193 DC
4 JUSTICE LEAGUE #10 $3.99 APR120161 DC
5 BEFORE WATCHMEN: MINUTEMEN #1 (MR) $3.99 APR120137 DC
6 BEFORE WATCHMEN: COMEDIAN #1 (MR) $3.99 APR120149 DC
7 BEFORE WATCHMEN: SILK SPECTRE #1 (MR) $3.99 APR120143 DC
8 BEFORE WATCHMEN: NITE OWL #1 (MR) $3.99 APR120155 DC
9 SPIDER-MEN #1 $3.99 APR120603 MAR
10 AVX VS #3 $3.99 APR120567 MAR
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS
RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WALKING DEAD VOLUME 16: A LARGER WORLD TP (MR) $14.99 APR120487 IMA
2 LEAGUE OF EXTRAORDINARY GENTLEMEN III: CENTURY #3: 2009 (MR) $9.95 APR121232 TOP
3 WATCHMEN TP $19.99 FEB058406 DC
4 THE BOYS VOLUME 11: OVER THE HILL WITH THE SWORDS OF A THOUSAND MEN TP $19.99 APR121021 DE
5 BATMAN: DETECTIVE COMICS VOLUME 1: FACES OF DEATH HC $22.99 FEB120245 DC
6 FATALE VOLUME 1: DEATH CHASES ME TP (MR) $14.99 APR120439 IMA
7 BATWOMAN VOLUME 1: HYDROLOGY HC $22.99 FEB120246 DC
8 THE WALKING DEAD VOL. 1: DAYS GONE BYE TP $9.99 JUL068351 IMA
9 DMZ VOLUME 12: THE FIVE NATIONS OF NEW

YORK TP (MR)

$14.99 MAR120276 DC
10 MORNING GLORIES VOLUME 3: P.E. TP $14.99 APR120451 IMA
COMPARATIVE SALES STATISTICS
DOLLARS UNITS
JUNE 2012 VS. MAY 2012
COMICS -6.28% -6.50%
GRAPHIC NOVELS -15.42% -14.72%
TOTAL COMICS/GN -9.35% -7.16%
JUNE 2012 VS. JUNE 2011
COMICS 14.97% 12.14%
GRAPHIC NOVELS 2.51% -3.66%
TOTAL COMICS/GN 10.74% 10.79%
YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011

(FIRST HALF 2012 VS. FIRST HALF 2011)

COMICS 20.47% 19.21%
GRAPHIC NOVELS 13.49% 9.53%
TOTAL COMICS/GN 18.16% 18.40%
SECOND QUARTER 2012 VS. FIRST QUARTER 2012
COMICS 16.79% 14.86%
GRAPHIC NOVELS 23.81% 18.98%
TOTAL COMICS/GN 18.97% 15.18%
SECOND QUARTER 2012 VS. SECOND QUARTER 2011
COMICS 15.81% 23.34%
GRAPHIC NOVELS 23.33% 11.53%
TOTAL COMICS/GN 18.14% 22.33%