Three weeks ahead of its theatrical debut, director Zack Snyder's "Batman v Superman: Dawn of Justice" is poised bring in $140 million in its opening weekend.

According to The Hollywood Reporter, the Warner Bros. sequel is set to take advantage of the Easter holiday and dominate the box office over the March 25-27 weekend. The studio's internal reports suggest a more modest opening, targeting a three-day take of $110 million.

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Either number would place the sequel in the top 10 openings of all time for a superhero film.

A report by BoxOffice.com in early February had the film poised for a $154 million opening weekend on the way to a final domestic haul of $380 million.

"Man of Steel" opened in 2013 with $116.6 million (not counting the $12 million earned in special Walmart screenings), on its way to a $291 million domestic haul.

Directed by Zack Snyder, "Batman v Superman: Dawn of Justice" stars Ben Affleck, Henry Cavill and Gal Gadot. The film opens March 25.