March 25 will be a big day for audiences around the globe, as it has been confirmed that “Batman v Superman” will open on the same day in China as it will in North America.
Jonathan Papish, Chinese Film Industry Analyst, made the announcement via Twitter:
– China Box Office (@ChinaBoxOffice) February 5, 2016
In light of studios’ growing interest in big overseas box office numbers, the China release date for movies has become a key factor in a blockbuster, like “Batman v Superman’s,” success.
Warners’ “The Dark Knight Rises” and “Man of Steel” were both successful in China, earning $54.6 million and $63.4 million, respectively — but the studio will no doubt be expecting sizeable box office numbers, considering their expectation that the film will launch into the DC Cinematic Universe.
“Batman v Superman: Dawn of Justice” hits theaters on March 25.