With less than two months until its premiere, “Batman v Superman: Dawn of Justice” appears on track for a $154 million opening weekend in North America.
By comparison, “Man of Steel” opened in 2013 with $116.6 million (not counting the $12 million earned in special Walmart screenings), on its way to a $291 million domestic haul.
The website notes the inclusion of Batman and Wonder Woman should help to lift “Dawn of Justice” above “Man of Steel’s” earnings. However, the film’s reception could be diminished by the decision to introduce a new Dark Knight so soon after the conclusion of Christopher Nolan’s highly regarded trilogy, and by the sheer number of comic book-based movies being released this year.
BoxOffice.com also points out that while early Twitter activity for “Batman v Superman” has outperformed “Jurassic World” and “Furious 7” at the same point in their cycles, it’s “significantly softer” than that of “Avengers: Age of Ultron.”
On that note, Variety reports that early digital and social media tracking places “Batman v Superman” and “Suicide Squad” well ahead of other upcoming comic book films; “Batman v Superman” is currently the top film by volume, followed by “Suicide Squad” and “Deadpool.” That’s based ListenFirst Media’s Digital Audience Ratings, which measures fan engagement across Facebook, Google+, Instagram, Tumblr, Twitter, YouTube and Wikipedia.
Directed by Zack Snyder, “Batman v Superman: Dawn of Justice” stars Ben Affleck, Henry Cavill and Gal Gadot. The film opens March 25.
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