Marvel’s “The Avengers” continues to assemble moviegoers into theaters at an incredible rate. After 20 days in theaters overseas and 10 days in theaters domestically, Earth’s Mightiest Movie has shattered records to become the 11th highest-grossing film of all time worldwide, the highest-grossing film of 2012 and the highest-grossing comic book movie adaptation worldwide, nabbing the throne previously held by “The Dark Knight.”
While “The Avengers” continues to do well overseas, much of its success is owed to the domestic market, which currently accounts for over one-third of the worldwide gross. The film opened to a record-breaking weekend with $207.4 million made between May 4-6. Last weekend, May 11-13, the film remained strong hauling in about 50% of its opening weekend gross, about $103 million. “The Avengers” has been in U.S. theaters for 10 days, earning a grand total of $373 million (or $37.3 million per day on average).
However, the film has a long way to go before reaching the #1 box office gross record holder, “Avatar” according to an interview with Hollywood.com box-office analyst Paul Dergarabedian posted at E! Online, “The Avengers,” who characterizes the superhero epic as “a sprinter.”
“It’s sprinting to enormous numbers, [but] to expect that it can continue on that is a tall order,” Dergarabedian told E! Online.
In fact, “The Avengers” holds many similarities to the record-breaking start of fellow comic book adaptation success story “The Dark Knight.” At the time, many fans wondered whether the Batman epic would unseat then-box-office-king “Titanic.” While “The Dark Knight” ended its run falling short of the top grossing film, “The Avengers” still has quite a bit going for it. Its $103.1 million take last weekend shattered “Avatar’s” domestic box office second-weekend gross and despite the film being down 50% from its opening weekend, it doesn’t show signs of stopping.
“I have learned not to underestimate this movie,” said Dergarabedian.
“The Avengers” is currently the #3 highest grossing comic book adaptation film domestically, outranked only by “Spider-Man” and “The Dark Knight,” and the #11 highest-grossing film of all time, worldwide.
Stay tuned to CBR News for more on “The Avengers'” box office success.