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Archie Meets Veronica in New Riverdale Promo

by  in TV News Comment

Veronica Lodge walks into Pop’s Chock’li Shoppe, immediately complicating Archie Andrews’ life, in the latest teaser for The CW drama “Riverdale.”

“When he sees Veronica, it’s just end game,” K.J. Apa, who plays Archie, says in the video.

RELATED: “Riverdale”: Archie & the Gang Hang at Pop’s in Classic-Style Poster

The upcoming series offers a subversive, “Twin Peaks”-style take on the well-known Archie Comics characters, introducing a Riverdale where darkness and weirdness bubble just beneath the wholesome facade. As a new school year begins, the town is reeling from the tragic death of high school golden boy Jason Blossom. Against that setting, all-American teen Archie is determined to pursue a musical career, despite the sudden end of his forbidden relationship with young music teacher Ms. Grundy, meaning he must look elsewhere for a mentor. However, he’s also dealing with his fractured friendship with Jughead Jones, while serving as the object of Betty Cooper’s crush. Into that complicated scenario arrives Veronica Lodge.

RELATED: “Riverdale” Taps Molly Ringwald to Play Archie’s Mom

Developed by Archie Comics Chief Creative Officer Roberto Aguirre-Sacasa and executive produced by Greg Berlanti, “Riverdale” stars K.J. Apa as Archie Andrews, Cole Sprouse as Jughead Jones, Lili Reinhart as Betty Cooper, Camila Mendes as Veronica Lodge, Ashleigh Murray as Josie McCoy, Madelaine Petsch as Cheryl Blossom, Ross Butler as Reggie Mantle and Casey Cott as Kevin Keller.

“Riverdale” premieres Thursday, Jan. 29, at 9 p.m. ET/PT on The CW.

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