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Archie Comics unveils new logos, trade dress

by  in Comic News Comment
Archie Comics unveils new logos, trade dress

Official Press Release

Archie Comics, the world’s largest English-language publisher of all ages comics, is pleased to unveil a new Archie Comics logo that will appear on all of its comic books, digest/double digests and graphic novels. The new Archie Comics’ logo will make its first appearance on the Archie Comic publications scheduled for the newsstand on-sale starting the week of September 15, 2008, commencing with Veronica #190 and Archie Digest #247.

The new trade dress for all of the Archie Digest Library books include new logos for most of the titles as well as secondary logos for popular characters featured in the digests. Characters such as Little Archie, Cheryl Blossom, Reggie, Josie & the Pussycats, just to name a few are featured in the digests every month, but not necessarily on the cover. We now have a trade dress that allows fans of these characters to know exactly where to find their favorite Archie characters.

For more than 67 years, Archie Comics has provided entertainment for all ages. In 2009, Archie Comics is entering a new phase of growth with the launch of two new titles, Archie Comics Presents and Sonic Universe. The new logos on our comics and digests highlights Archie Comics’ plans for the future and the new trade dress represents our latest step. Whereby we bring many of our popular characters to the forefront of our fans attention as soon as they see our digests and double digests.

archie, betty, jughead

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