Marvel Studios President Kevin Feige crushed the hopes of legions of fans, and possibly actor Mark Ruffalo, when he essentially dismissed the possibility of another Incredible Hulk movie, telling The Huffington Post just last week that, The Avengers “was the third appearance of Hulk, and everything that we had and were going for, we put in to Hulk’s appearance” in the film. But following the overwhelmingly positive reaction to the Green Goliath in The Avengers, another Marvel executive suggests the plan may be changing, and we could see another Hulk movie within three years.
Talking with Forbes about the studio’s merchandising strategy, Marvel’s President of Consumer Products Paul Gitter reveals that executives are “pleasantly surprised by the phenomenal response” to the Hulk — so much so that, if the character’s popularity continues to grow, the company “will spin him off to a stand-alone program next year,” supported by his own film in 2015. That’s in addition to the Guillermo del Toro-David Eick television revival, which if all goes well, could debut on Disney-owned ABC in 2013.
Gitter credits the Hulk’s turnaround to a tweaking of the character that could set him on the path to becoming a corporate icon, similar to how MetLife uses Snoopy. “We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner,” he said.
Opening May 4, the Joss Whedon-directed The Avengers stars Robert Downey Jr. as Iron Man, Chris Evans as Captain America, Mark Ruffalo as the Incredible Hulk, Chris Hemsworth as Thor, Scarlett Johansson as Black Widow, Jeremy Renner as Hawkeye, Samuel L. Jackson as Nick Fury, Tom Hiddleston as Loki, Clark Gregg as Agent Phil Coulson, Cobie Smulders as Agent Maria Hill and Stellan Skarsgård as Dr. Selvig.
(via The Playlist)