As a way to promote their upcoming Pet Avengers comic, Marvel.com is encouraging folks to dress up their pets as Marvel characters and post pictures in Marvel's Flickr stream.

I'm all for the new Pet Avengers comic, as it sounds like fun, but I've never understood the whole "dress up your pet" thing. I mean, if your dog chews up your action figures or craps in the pantry on a regular basis, I think that's grounds for making them wear a sweater -- let the punishment fit the crime and all that -- but otherwise it seems unnecessarily humiliating.

That being said, I'm totally for Photoshopping your dog to make them look like Lockjaw, like in the picture above that came from Marvel's Flickr stream. No dogs were humiliated, and it came out really well.