AMC Networks is getting into the streaming service game, potential good news for fans of “The Walking Dead,” “Into the Badlands,” “Better Call Saul” and its other in-demand dramas.
Reuters reports the company plans to launch a commercial-free streaming service that would be available to its cable subscribers. It would differ from similar platforms offered by networks like CBS and HBO, which don’t require users to subscribe to their channels.
AMC is mulling a price point between $4.99 and $6.99 for its content, which includes its popular shows as well as digital spinoffs of existing series.
This new service wouldn’t be the first time AMC has dipped its toes into the world of streaming content; the company either has stakes in or outright owns five other subscription services, including Sundance Now, Shudder and BritBox (the latter created in partnership with ITV and BBC).
AMC’s decision to make the service exclusive to channel subscribers could set a new precedent for other networks looking to jump into streaming services; with this model, AMC can probably ensure it has enough eyes on its live content as well as on its subscription service. That way, the company might not experience as much bloodletting in terms of viewership. Television’s direct competition is online, with viewers leaving the traditional live TV schedule to opt for on-demand availability. It’ll be interesting to see how other networks use AMC Networks’ model to adapt and potentially keep its live viewing audiences.
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