With Marvel’s “Agents of S.H.I.E.L.D.” officially picked up by ABC, viral marketing and promotion has begun in earnest for the Marvel Cinematic Universe television series helmed by Joss Whedon. While a full trailer for the show has already hit, a new 6-second clip has been posted on Vine that gives a closer look at actor J. August Richards’ mystery character and Clark Gregg as Agent Phil Coulson, who welcomes viewers to Level 7.
ABC and Marvel have also launched the viral website WeAreTheRisingTide.com, a conspiracy theory blog dedicated to uncovering what S.H.I.E.L.D. actually is. (The term “Rising Tide” was mentioned in the show’s teaser trailer.) The blog has so far posted the Hulk video seen before “Agents of S.H.I.E.L.D.” was officially picked up, two videos with evidence of S.H.I.E.L.D.’s existence and two clips from the events of the “Iron Man” films.
“Agents of S.H.I.E.L.D.” premieres this fall on ABC.